The showroom, the service lane and every customer on one system
Leads arrive at midnight, repair orders wait on a phone call, and the service drive doesn’t know who sold the car. Bring it into one place that knows every customer and every VIN, and put AI teammates on the work in between.
Four good stores, a DMS and a lot of phone calls
Most dealer groups your size run on a DMS, a CRM the BDC half uses, and advisors who keep the day on sticky notes. It works until a customer calls three times to ask if the car is ready.
- Leads wait for the morningA third of internet leads arrive after the showroom closes. By the time someone calls back, the customer has booked a test drive across town.
- Cars sit on a lift waiting for an OKThe advisor is chasing approval for a repair while the tech waits. The promise time slips, and nobody tells the customer.
- Service doesn’t know who sold the carLast spring’s buyer walks into the service drive as a stranger, and the equity in their trade never reaches sales.
- Deal jackets come back from the lenderOne missing signature sends a contract back. The car is gone, and the money waits another week.
- Microsoft 365 Business Standard
- Microsoft 365 F3
- HubSpot Sales Hub Professional
- RingCentral Core
- Zoom Workplace Pro
- Calendly Teams
- Mailchimp Standard
- Zendesk Suite Team
- Otter Business
- Asana Starter
- Power BI Pro
$134,065$0 a year, at list price, for Tolliver’s 11 subscriptions
Tolliver Motor GroupCharlotte, North CarolinaTolliver sells about 5,000 new and used cars a year and writes 64,000 repair orders across four stores around Charlotte.
Earl Tolliver opened a used-car lot in Gastonia in 1971. His son Ray took on the first new-car franchise and added Concord and Huntersville. Earl’s grandson Marcus bought the Matthews store in 2019 and runs the group now, on a DMS, a CRM the BDC half uses and eleven subscriptions that don’t talk to each other.
- 340
- people
- 4
- stores
- 52
- service bays
- 64,000
- repair orders a year
Marcus Tolliver PresidentDesigns Tolliver’s system with OpenLazarus in the film below.
Tolliver Motor Group is an invented example, not a client: a company like the ones we build for, made up to show how one would run on OpenLazarus. Its people, numbers and photographs are illustrative.
What Tolliver runs on it
The modules carry their names, not ours, and the AI teammates work on the same leads, repair orders and customers their people do.
- Repair ordersEvery RO in 52 bays, from the write-up to the cashier
- DealsEvery lead from the first click to delivery, with who owes the next call
- VehiclesNew and used units on four lots, with days in stock and where each one is
- CustomersEvery buyer and every service visit on one record, by VIN
- AppointmentsService and test-drive booking that fills the bays, not the waiting room
- Customer careRecalls, comebacks and survey callbacks, each with an owner
- PhoneTwelve lines for the BDC, the service desks and parts
- ReportsGross per unit, hours per RO and effective labor rate, by store
Lucas MoreauAIBDCAnswered 23 internet leads from overnight and booked 7 test drives before the showroom opened
Mei TanakaAIService laneBooked 41 service appointments across four stores and chased parts for 6 cars on lifts
Sam OkaforAICustomer careTold nine customers their recall would be done with this week’s service, at no charge
Grace LindqvistAIF&I paperworkCaught a missing co-buyer signature on Saturday’s deal before it reached the lender
Companies like Tolliver usually start with Lucas, Mei and Sam.
What it could change in a year
An illustrative estimate for Tolliver, worked from its example numbers: the subscriptions it would stop paying for, the hours its people would get back, and the cars that are ready when the customer was told.
- $64,900
- a year it would keep after paying for Lazarus, its server, twelve phone lines and an engineer’s time
- 11,200
- hours a year it would give back to the BDC, the service desks and the F&I office
- 94%
- of cars ready by their promise time, up from 81% before every RO had an owner
Example figures for an invented company. The savings and hours are worked out from its example tools and plan at list prices; the third figure is an illustrative goal, not a measured result.
Run your stores on a system you own
Tell OpenLazarus how your dealerships work, from the first lead to the hundredth oil change. You’ll see your system take shape in the conversation, with your names, your teammates and what it saves.
We run a DMS. Do we have to replace it?
No. Lazarus reads deals, repair orders and inventory from your DMS and writes back where it has to, so the DMS stays the record for accounting and the factory. Your people do the daily work in Lazarus, where the lead, the car and the service history sit on one customer.
What about customer data and finance compliance?
Your system runs on your own server, and customer records, credit applications and deal jackets stay in it under the access rules you set. The F&I teammate checks paperwork; it never pulls credit or signs anything, and every action is logged for your compliance officer.
Who decides what the AI is allowed to do?
You do, per teammate: what they handle on their own, and what they ask first, such as goodwill over $500 or a price below the one posted. Every action shows on the deal or the RO, where your managers can see it.
Will my advisors and the BDC actually use it?
They already live on the phone and in the DMS. Lazarus puts the call, the RO and the customer on one screen and takes the re-keying away, so the teammates do the chasing and your people do the talking.
How long does it take to set up?
The design takes one conversation with OpenLazarus, like the one in the film. Our engineers then connect your DMS and phone lines and move your data, usually within a few weeks for a group Tolliver’s size.